JAY'S TINT SHOP
Makes JAKEeWRAP Real
This is a sneak peek into an intriguing story that I’ve been diligently working on for the past seven years. It chronicles my journey of bringing my JAKEeWRAP design reference for the CyberTruck to life, and perhaps most significantly, the role of Jay from Jay’s Tint Shop in Kirkland, Washington, in making my dream a reality. The accompanying photo showcases Jay in my JAKEeWRAP CyberTruck, adorned with my two-tone concept design. This design features a triangular rear sail panel, resembling a third window on the back of the CyberTruck. It completes the pyramid shape upper window structure of the CyberTruck, which, in my opinion, completes its masterpiece design.
Why I Waited So Long
I purchased my CyberTruck several months ago, which was really strange as I was so prepared to purchase one immediately after they became available three years ago, but I held off for the following reasons:
1. CASHGRAB: Tesla’s highly nonsensical, revisionist, aggressive pricing strategy for the CyberTruck left me deeply disappointed, to the point where it deterred me from initially purchasing one when it was first released. I will point out I would not have believed this could even be possible at the time as I was so stoked to get a CyberTruck!?!!
When Elon Musk first announced the CyberTruck, Tesla extended an invitation to me to attend the official CyberTruck launch event on November 21, 2019. I was thrilled by the opportunity and promptly placed an order. During the event, Elon Musk revealed the fact CyberTruck would be available at a price of $39,000, with the Flagship Tri-Motor model boasting a range of 500 miles and a price tag of $69,000, as depicted below.
It took Tesla 5 years to get the CyberTruck to market, which was far from ideal, but I am ok with that fact, as I understand, and appreciate the fact good things take time, and Tesla had to weather a number of storms, including Covid. What I was not cool with was the severely greedy cash-grab approach Elon Musk took when he finally launched the CyberTruck, by more than DOUBLING the pricing of the Dual Motor AWD CyberTruck from $49K to $99K, while significantly reducing the promised 500 miles of range on the Tri-Motor AWD model to only 320 miles or range, despite increasing it's price over 70% by adding a $50,000.00 price increase. As Elon himself would say, "That's NOT cool!?!!" Keep in mind, these number are pre-tax, so after taxes it's significantly more...
In my opinion, this was Tesla’s most significant mistake, or misstep—a case of significantly overpromising while drastically underdelivering. Forcing early adopters to purchase the “Foundation Series” to fulfill their orders certainly seemed like a bait-and-switch tactic, if you ask me. I don’t mean to imply Elon Musk and Tesla intentionally misled customers. However, their final pricing strategy was so poorly conceived that it may as well have been a lack of integrity from the outset.
If Tesla hadn’t taken this approach, and had actually delivered all pre-ordered models at the originally promised prices, I’m convinced the CyberTruck launch would have been a resounding success, rather than the complete fiasco it turned out to be. In other words, if they had kept their original pricing for all who put down a good faith deposit, today, they would still have a line out the door and around the block of customers eager to purchase a CyberTruck, just like they do with the Model Y.
Thank God, they didn't mess up the Model Y, as it brilliantly remains their cash cow, as it's the best selling automobile today.
CyberTruck sales unfortunately are the antithesis of the Model Y today. Instead, they have a massive inventory of unsold CyberTrucks sitting around collecting dust, and likely had to slow down the CyberTruck production line significantly. The only greater or equally significant blunder in Tesla’s history was Elon’s decision to include Falcon Wing doors on the Model X, which was equally misguided.
Let me be clear: I am the president of the Tesla fan club. I am madly in love with Tesla, and think it's the greatest automotive brand in history. 100% of my criticism is purely constructive, as I would like Tesla to be the absolute best it can be. That being said, there is certainly significant room for improvement with Tesla.
2. Beta Tester: As mentioned, I was so turned off by Tesla doubling the price while significantly reducing range, that once the first CyberTruck models started shipping, I realized if I bit the bullet and just purchased at that time, I would essentially be a beta-tester, which was also not appealing to me.
Also, Tesla offered me a ridiculously low trade-in value for my 2023 Model S, which I loved, so the confluence of these three variables made it easy for me to decide to just wait for a couple of years, until Tesla revised the CyberTruck, but that day never came, and I got sick of waiting, so several months ago I purchased an AWD CyberTruck.
Let me be specific about what I was waiting for: I incorrectly assumed Tesla would almost immediately update the CyberTruck design to increase range and fine-tune and dial in all the details. The exact opposite occurred.
In other words, Tesla ran the ball down to the 2 yard line and just stopped!?!! Features like the half-baked, at best, rear view mirror system, with the rear camera that is barely visible when it rains should have been addressed immediately, but three years have gone by with ZERO resolve, change, or improvement, which is historically unlike Tesla.
From what I can tell, Tesla has significantly improved the overall build quality of the CyberTruck, while making ZERO innovative feature improvements over the past two years. As a designer, I find this to be totally bizarre that a company like Tesla could make such an innovative vehicle, by pushing the envelope so hard, including major innovations like, steer-by-wire, 4-wheel steering, 48-Volt Architecture, bi-directional charging, and then just suddenly after launch lock up all future feature innovation!?!!
I believe it's likely just after the CyberTruck launch, Elon was exhausted with product development, and decided to focus all resources on perfecting FSD, which explains why there has been almost ZERO innovation in Tesla vehicles since they started selling CyberTrucks.
Granted, after the CyberTruck launched, Tesla updated the Y, 3, S & X, with minor revisions, but they were minimal and primarily cosmetic, adding things like the ambient interior LED lighting color bar, but no truly innovative features. For instance, the Y, 3, S & X all received the ambient lighting feature which trickled down from the CyberTruck, but none of them received the ESSENTIAL power up/down frunk feature, which completely blows my mind!?!! How in God's name does Tesla make a Model X Plaid, and Model S Plaid that are way over $100K, which still have manual opening and closing Frunks???
Then there was also the fiasco of Tesla "finally" launching their ridiculously overpriced, stripped down CyberTruck RWD (Rear Wheel Drive) model that nobody wanted, that basically poured gasoline all over the CyberDumpster fire. Launching this complete failure wasted precious resources Tesla could have instead focused on the making the CyberTruck more appealing.
On a side note, just to put things in perspective, waiting almost two complete years to finally purchase a CyberTruck and customize it to meet my JAKEeWRAP design reference has been super frustrating!
Specifically, many readers of TeslaMagazine.org, and RolexMagazine.com have been so inspired they actually wrapped their CyberTrucks to my JAKEeWRAP two tone standard, as we see with the X.com post below, which Elon Musk personally commented favorably upon.
Just be crystal-clear, the CyberTruck pictured above in the X.com post is NOT mine, as it belongs to an enthusiast who liked my JAKEeWRAP design reference enough to incorporate it 1:1, and he did it over a years ago, so when I would see posts like this I was stoked to see proof-of-concept, but at the same time it was frustrating to see other people rocking my JAKEeWRAP CyberTruck look, while I was not :-(
CyberTruck is The Best Vehicle Ever Made
Let me be clear, I believe the CyberTruck is objectively the best, most innovative vehicle ever made in the history of the world. Elon's sales and pricing tactics, aside, I am madly in love with my CyberTruck.
As with every Tesla I’ve owned, and I’ve purchased five new ones, they’re always delivered incomplete with numerous details that have consistently required me to bring all my Tesla vehicles back to Tesla service and engage in a frustrating battle to fine-tune these details to match the vehicles’ intended specifications when they were delivered. This experience is always exhausting, frustrating, and ultimately self-defeating, and Tesla has the capability and responsibility to rectify this issue, which is CLEARLY in their best interest.
The difference now is Tesla is more popular than ever, and Tesla service seems to be completely overwhelmed, in a negative way. For instance, if you want to schedule a service appointment today, there is a 30 day wait until you can get your vehicle into service, which is FAR from ideal. I was told by my Tesla service advisor this is due to the fact that Tesla vehicles are more popular than ever, and they are having a hard time keeping up with servicing all the cars they have been selling.
I took my CyberTruck in to have a number of details fixed, and most of it's done, but I have to return again, to let them finish dialing in all the details, as they were 'too busy' to fix them the first couple of times I brought in my CyberTruck.
I was terribly insulted by my Tesla service advisor who said, "Well, from your long line of complaints about your CyberTruck, it sounds like you got a lemon. Maybe you should reach out to Tesla to ask them to buy it back from you?"
The service rep knew I publish TeslaMagazine.org, and that I am pretty much Tesla's greatest fan, so I was taken aback and stunned by his careless-at-best insult/comment. I told him specifically, "You have this all wrong. I am madly in love with my CyberTruck, which is why I want all the details to be correct."
To be precise, my CyberTruck had numerous careless flaws when it arrived. For instance, the door edges were extremely sharp, posing a significant risk of severe injury if someone grabbed the door to close it. Despite my concerns, my Tesla Service advisor assured me that the door edges were designed that way and met the Tesla specifications. I was surprised that he didn’t take the time to thoroughly inspect the edges, given his apparent haste.
Ironically, after I got my CyberTruck back from Tesla, Jay from Jay’s Tint Shop, pointed out the severely dangerous ultra-sharp door edges. In fact, they had to sand down and deburr the edges to ensure the PPF wrap material adhered properly. During the sanding process, the technician who worked on my CyberTruck cut himself pretty badly three times.
He was so shocked that Tesla would release such a careless and dangerous product in this condition. This is just one specific example, of many careless details that were overlooked by Tesla.
So basically, Tesla makes amazing cars, but the fit and finish still leaves a great deal to be desired. The good news, I believe, is that the fit and finish is fixable to a large extent, and my understanding is that Elon thinks its a feature, and not a bug, to have the service centers-clean up all the careless mistakes that the apparently non-existent delivery quality control team misses. Tesla, if you are listening, it would save you a great deal of warranty cost and customer frustration if you simply better inspected your vehicles after manufacturing them, instead of pushing out the door too soon without proper inspection.
Back To The Future
So enough of the negative, and let's focus on the fun and exiting aspects of CyberTruck ownership, with a focus on my journey to bring my JAKEeWRAP design reference to life.
Let's start back at the beginning. The evening Elon Musk Showed off the CyberTruck in Austin, Texas, I ordered one immediately!!! It's important to understand I am a hardcore design fanatic of the highest order!!! I eat, sleep, breathe and dream design, and have been a successful designer for the past 5 decades...
When I first saw the CyberTruck, I was blown away by how awesome and modern it looked, but at the same time, as a designer, all I saw was an incomplete work of art. In other words, I saw what potentially was an absolute masterpiece of design, that looked unfinished and incomplete to me.
The image above was published the first evening as a PR image, and when I studied it, all I could see was a Triangular window system that had been cut off in the back, to look like a cardboard 1980s Pontiac Fiero (Yuck!!!!), and I also thought there was too much silver, or monolithic steel, so I did what I always do, and got to work trying to figure out how to improve the CyberTruck design in order to make it perfect in every way.
The two images and text below are from an article I published on RolexMagazine.com on November 11, 2019, and show my exact design thinking:
"I watched the Tesla CyberTruck launch event live, and since I am a designer, thoughts began racing through my mind on how to make the CyberTruck look much better. So I sat down at the computer and started playing with the design. In the image I created below, I extended the geometry of the rear window to complete the pyramid look, which could house optional solar panels. Then I painted the bottom of the car a matte black (as seen below) and added a wide red pinstripe, which I think looks super badass!!!! Completing the pyramid windowscape also reminds me of the Nike swoosh logo, which looks like it's in motion when standing still..." —Jake Ehrlich (November 11, 2019, originally published on RolexMagazine.com)
So basically the image above showcased my original concept on how to significantly enhance and complete the design of the CyberTruck. The image below shows my actual CyberTruck, taken on December 11, 2026, and it's almost identical to my original JAKEeWRAP design reference pictured above.
One notable difference is that the CyberTruck in the image above is elevated significantly on its suspension, where mine maintains a much lower stance. While this may seem unusual, I perceive the CyberTruck as more of a Supercar SUV than a traditional truck.
Consequently, I maintain the suspension in its lowest stance setting, as I believe it enhances its sporty appearance, and lowers its center of gravity, thereby improving handling. This modification transforms the CyberTruck into a more sports car-like vehicle, and I couldn’t help but notice that when the bottom of the CyberTruck is wrapped in black, it appears significantly smaller overall.







































