Monday, June 8, 2026
Toyota & Fort Copying Tesla's Playbook
Monday, June 1, 2026
Ferrari LUCE Ferrari's "NEW COKE: Moment
Ferrari LUCE
Ferrari's NEW COKE Moment
Decades ago, as a clothing designer, an associate quipped, “Nobody does it like the Italians! They’re the absolute masters of luxury—so much so, they do British better than the British.”
Puzzled, I asked him to explain. He continued: “The British have their herringbone wool sports jackets with suede elbow patches, but Italians elevate them with cashmere blends that eliminate itch and softer patches for true comfort.”
This feels especially fitting now: a Brit (Jony Ive) reinterpreting Italian design for Ferrari’s new Luce.
Ferrari recently introduced their first all-electric EV vehicle, designed by former Apple lead designer, Jony Ive and it has been met with a great deal of resistance from EV and ICE enthusiasts. I published a super detailed article on RolexMagazine.com which goes into great detail on this new Ferrari, which I highly recommend reading.
In my article I pointed out that the Ferrari is almost identical in length, width, and wheelbase as the outgoing Tesla Model S, but it's .5 seconds slower doing 0-60 than the PLAID, yet it costs a whopping $640,000!?!!
In my article on RolexMagazine I basically point out that the Ferrari LUCE is essentially Ferrari's attempt and making their own Model S. the only significant improvements are that the LUCE is 4.5 inches taller than a Tesla Model S, and it appears to perhaps be a little bit more cab forward in the front. In my article I pointed out that I recognized the core silhouette looked remarkably similar to the Model S as seen above and as a result I put together the render below, which looks much better to me that the LUCE.
I referenced and shared the video in my article to the render below that somebody created for how they thought the LUCE should look, and I agree 1000% that if Ferrari replaced the current model with an updated version that looked like the one below it would be a huge hit.
Beauty is Skin Deep
I am madly mostly in love with my CyberTruck, although there is certainly room for improvement, but I like it waaaay better than my two prior Model S Tesla vehicles I have owned. So here is an interesting thought experiment. "What if anything could get me to want to replace my CyberTruck with a Ferrari LUCE?" First of all, it would have to look like the render pictured above in red and black.
So let's say Ferrari made me an offer and said, "We will give you a Ferrari LUCE for free, but you can't sell it and you have to give up your CyberTruck, would I take the offer? Not a chance in hell. But what if they offered me a significantly updated version that looks really cool like the render I showed up above the photo of my actual JAKEeWRAP CyberTruck? Nope, and here are some of the serious impediments and why:
- The Price is way too high at $640K. This would stop me dead in my tracks as it offers or horrible value proposition, or value for money.
- Keyless/Fobless: My CyberTruck is Keyless, meaning I can use my iPhone like a key to do everything. The Ferrari uses a cool looking thick key fob, which I would never want to have to carry around with me.
- Lack of FSD: I mentioned earlier that in my opinion as a designer, the Ferrari LUCE is essentially Ferrari's version of a model S, but much more like a 2012 Model S, in the sense the Ferrari lacks FSD, which make it a complete non-starter for me.
- User Interface: I think there are some interesting design details on the Ferrari, but overall I find the User Interface to be ridiculously complex with way too many unnecessary buttons and levers that add complexity and visual noise.
- Back Seat: The Ferrari copied the back of the Model S with the single screen on center, which I dislike. I think all Tesla's should have screens on the back of each front seat instead. Also, the back seat of the Ferrari doesn't seem to have any cool video features.
- Lack of Grok: Obviously the Ferrari lack a build in AI assistant, which is very 2012.
- Lack of Frunk: The Ferrari lacks a Frunk, which is lame, and the overall cargo capacity of the Ferrari LUCE leaves a great deal to be desired.
- Drive by Wire: The new state of the art Ferrari lacks any really technological innovation, including features like drive by wire, or 4 wheel steering.
- Too Low: I love how high up I sit in my CyberTruck, and I didn't like how low my Model S was.
- Performance: For $640K, the sales tax alone would cost more than it would cost to purchase a used Tesla Model S Plaid, which would outperform the Ferrari LUCE in 0-60, which is lame. For $640K I would expect much better performance.
- Supercharger Network: Ferrari, as of this writing is not on the Tesla Supercharger network, so if I owned one and wanted to drive from San Francisco to Los Angeles, I would have to rely on EVGo or other interior EV charging solutions. Yuck!!!!!
The incoming Ferrari LUCE is almost identical to the outgoing Tesla Model S in length, width and wheelbase, with the exception being the LUCE is 4.5 inches taller. This was very smart as the Tesla Model S was always way too low of a sedan, as it was low like a Ferrari sports car, which made getting in and out a pain.
Comparing the LUCE to the Model S, made me wonder what it might look like without that bizarro front (pictured in blue above) air intake shell, especially after carefully studying the silhouette of the Ferrari LUCE underbody which is pictured below. I will point out I could not help but notice the LUCE lacks a front trunk "Frunk", which the Tesla Model S has famously always featured.
I ended up creating the rendering below, which removes all the goofy blue cover, exposing the underbody while using its lines. Doing so makes it much more masculine. In my opinion, we end up with a Tesla Model S looking Ferrari LUCE. In other words, it appears to my way of thinking as as designer that Ferrari made their own version of a Model S sedan, but styled it way differently to make it NOT look like a Tesla Model S. In my opinion, if Ferrari had simply made it look like this, it would have been a HUGE HIT!!!!!
Ferrari's Perfect Solution
It turns out I am not the only person to consider this, as we see in the renders in the video below, that shows much, much, much better lines on the Ferrari LUCE. I think this dudes renders look way better than mine, and a ZILLION times better than the actual Ferrari LUCE. I would go so far as to say the LUCE represents Ferrari's NEW COKE moment. If I were Ferrari, my top priority would be to redesign and retool to update the LUCE to look like this beauty!!!!!!!!:
Apple Designed Ferrari
Project Titan Realized
Where did the design language of the Ferrari LUCE come from? It's worth pointing out that we may very well be looking at the actual Apple Electric Car come to life as a Ferrari!?!! Apple's long rumored Electric Apple car was officially axed by Tim Cook in 2024, or was it just quietly sold to Ferrari?
Apple's senior vice president of Services, Eddy cue has served as a non-executive director on the board of directors of Ferrari for the past 14 years. If you examine the lines on the original Apple prototype render pictured below, that matchup pretty well with the LUCE. Thus, my best guess is Apple originally tried to created a vehicle that would surpass the Tesla Model S, and it ended up as the Ferrari LUCE.
Thursday, April 30, 2026
Tuesday, April 28, 2026
Sunday, March 29, 2026
Did NVIDIA Just Solve Tesla’s Biggest FSD Problem?
Sunday, March 22, 2026
Saturday, March 21, 2026
Joby Aviation's Electric Skies...
Joby Aviation's Electric Skies
Beyond Drones and Helicopters
Bringing Air Taxis to Your Community
Imagine gliding silently above traffic jams, hearing only wind and distant waves—no rotor roar, no exhaust fumes.
In spring 2026, as America marked its 250th anniversary, Joby Aviation's S4 eVTOL lifted off from Oakland International Airport. Piloted by Andrea Pingitore, the sleek electric air taxi soared over San Francisco Bay, past the Golden Gate Bridge. Its six tilting propellers shifted seamlessly from vertical takeoff to fixed-wing cruise at 200 mph. The 30-minute flight was so quiet that surfers at Steamer's Lane could be heard below—100x quieter than helicopters on takeoff/landing, near-silent in flyover.
Bay Area commutes that once took 2+ hours now shrink to ~30 minutes: clean, emission-free, and efficient.
Just as Tesla redefined electric ground travel with battery innovation and vertical integration, Joby pioneers the electric skies—zero-emission propulsion for urban air mobility.
BTW: This Joby has no relation to the company that makes the cool tripods...
A half decade ago, back in 2021, I published my first article on this Joby VTOL, so I thought it would make sense to see how it's evolved.
Spring 2026. As America marked its 250th anniversary, Joby Aviation's S4 eVTOL—not a drone, but a piloted electric air taxi with 1 pilot + 4 passengers—lifted silently from Oakland International Airport. Pilot Andrea Pingitore guided the craft over San Francisco Bay past the Golden Gate Bridge. Six tilting propellers shifted from vertical takeoff (100x quieter than helicopters) to fixed-wing cruise at 200 mph. The 30-minute flight was so near-silent that surfers at Steamer's Lane could be heard below—unlike noisy, fuel-burning helicopters.
This is no helicopter either: it combines vertical landing with airplane-like efficiency for urban air taxis, slashing Bay Area commutes from hours to minutes. Range: 150 miles. Zero emissions on renewable electricity. Energy use: 0.21–0.23 kWh per passenger-mile—four times better than helicopters, 37% less per trip than a gas car in LA models, though still above ground EVs.
Founded in 2009 by JoeBen Bevirt (unrelated to the separate Joby making GorillaPod tripods and USB flashlights), the company focuses on commercial services via partners like Uber and Delta—not consumer ownership like personal planes or Jetson ONE eVTOLs. Aircraft sell to operators under FAA oversight, with 2026 milestones including the White House eVTOL Integration Pilot Program across 10 states (NY, TX, FL) and first conforming flight tests toward certification.
Tesla parallels are clear: battery-electric propulsion and vertical integration echo Tesla's ground revolution. Elon has teased flying cars; Joby delivers certified reality today, with SuperPilot autonomy advancing. Progress sets up quiet, clean skies.
By 2050, experts expect similar tech evolved to consumer-owned, fully AI-autonomous eVTOLs—personal airborne mobility for all. The future isn't grounded. It's electric and airborne.
Friday, March 20, 2026
Wednesday, March 4, 2026
JAKEeWRAP CyberTruck in the Wild
Oh, The Places You'll Go
JAKEeWRAP CyberTruck Out in the Wild
If I didn't know any better, I would assume that when I look at my CyberTruck with my JAKEeWRAP, (from an outside-the-fishbowl-perspective) that the person who owns it is a show-off, or exhibitionist of sorts. In other words, somebody who is craving attention in a "Look at ME!!!!" kind of way. The truth is the exact opposite. I don't wish to call attention to my CyberTruck at all, but when it looks this OTHERWORLDY there is no avoiding it.
In other words, I came up with the JAKEeWRAP with its crazy geometric lines, and wrapped it this way because I LOVE the way it looks, not because I want to show off (for lack of a better metaphor).
Often times my JAKEeWRAP CyberTruck will be parked somewhere, and out of the corner of my eye, it will notice it, and think, or say: "DaaaaaaYuuuuuM". Sometimes when this occurs, I will take a photo of what I am seeing, and that's exactly what I did with the photo pictured above.
The JAKEeWRAP looks so sharp, like a switch-blade, and it contrasts so much with all other vehicles, including unwrapped CyberTrucks, which is why I say it looks OTHERWORLDLY to me. Like it was designed by aliens, or like somebody traveled 50 years in the future in a Time Machine and brought it back with them, and this photo really captures that notion.
Monday, March 2, 2026
Elon Musk's Real Secret Isn't First Principle's. It's this...
Sunday, February 15, 2026
Elon Musk's $10 Trillion Blueprint
Elon Musk's $10 Trillion Blueprint
From $1.74T Portfolio to Planetary Sensorium
The Inevitable Rise to History's Largest Enterprise
With Elon Musk's SpaceX-xAI merger igniting talk of broader consolidation—including Tesla—Rajesh Iyer's explosive white paper maps the full Musk portfolio (Tesla, SpaceX, xAI, X, Neuralink, Starlink) as a self-reinforcing 'planetary sensorium' poised to hit $10 trillion and surpass the Dutch East India Company as history's largest enterprise.
This is an exclusive story on a white paper you won't find anywhere else. Rajesh Iyer, a brilliant researcher, analyst, and writer, delivers "The $10 Trillion Blueprint: How the Musk Portfolio Will Eclipse the Dutch East India Company to Become the Largest Enterprise in History."
Iyer's thesis: Elon Musk's companies—Tesla, SpaceX, xAI, X, Neuralink, and Starlink—form a unified "planetary sensorium." This integrated stack captures real-world data across vision, motion, language, and emotion, feeding xAI's Colossus cluster to build the ultimate world model.
Current portfolio value: ~$1.74 trillion (as of early 2026).
Projected ceiling: Over $10 trillion in a decade through massive TAM capture:
- Autonomous vehicles: 15% of $10T = $1.5T
- Robotics: 20% of $5T = $1T
- Energy: 10% of $3T = $0.3T
- AI infrastructure: 25% of $2T = $0.5T
- Satellite broadband: 40% of $1T = $0.4T
- Plus 2–3x platform premium
Tesla leads with 9M vehicles generating petabytes of weekly driving data, creating an uncatchable temporal moat. Optimus robots add proprioceptive "tacit knowledge" from physical interaction. Starlink delivers global connectivity patterns. X supplies real-time human discourse. Neuralink captures raw neural intent.
The flywheel is self-funding: Products generate revenue that funds more data, which improves models, which sell more products. No competitor matches this hardware-data-control integration under one authority.
Iyer compares it to the Dutch East India Company (VOC), history's peak enterprise at ~$8 trillion inflation-adjusted. VOC dominated via trade infrastructure and info asymmetry. Musk's sensorium does the same with data network effects—owning the world model makes markets follow.
Risks exist: Regulatory hurdles, execution delays, over-reliance on Tesla's fleet. But the structure favors open societies where authentic data thrives.
Iyer concludes this isn't hype—it's structural inevitability. The Musk portfolio isn't just companies; it's infrastructure that reshapes competition itself.
I am including the first page of the white paper below, tiled "The $10 Trillion Blueprint." For the full white paper click here: [Link to PDF].
Tesla owners and fans: This is the future we're building.
Thursday, February 12, 2026
Elon Musk AI Compute Heads to Space
Elon Musk
AI Compute Heads to Space
In ~30 Months as xAI Undergoes Major Reorganization
In two must-watch recent videos, Elon Musk delivered fresh insights into the explosive future of AI, robotics, and infrastructure—topics with massive implications for Tesla. From orbital data centers solving Earth's power bottlenecks to xAI's strategic overhaul, these discussions underscore how Musk's companies are aligning to accelerate autonomous driving, humanoid robots, and energy abundance.
The Dwarkesh Patel Podcast: "In 36 Months, the Cheapest Place to Put AI Will Be Space" (Feb 5, 2026)
In a wide-ranging interview with Dwarkesh Patel, Musk zeroed in on the hard limits of terrestrial AI scaling: electricity. While chip production grows exponentially, electrical output outside China remains largely flat, creating an imminent bottleneck.
Amazingly Insightful Video on Tesla's Future
Amazingly Insightful Video on Tesla's Future
It's rare, but I love coming across videos from really intelligent people who discuss Tesla's value proposition in a unique way, and this is certainly a video that meets that criteria. I HIGHLY recommend watching this short video if you want to understand Tesla's future. In particular, he discusses Tesla's competitive advantage over Nvidia's "Alpamayo", which is fascinating...
Thursday, January 29, 2026
Future Tesla Design Reference CyberVAN by JAKE EHRLICH
The Future of TESLA
“We will transition the Cybertruck to a fully autonomous line. There is obviously a market there for cargo delivery—localized cargo delivery. An autonomous Cybertruck could be useful for that.”
—Elon Musk (Q4 Earnings Call)
CyberVAN
ONE MORE THANG
Steampunk Design












































